Certified Digital Marketing Specialist - Strategy & Planning

Digital Marketing Institute

The Course

The professional certification is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

This course teaches you the best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more. You will be able to improve your focus on the planning, implementation and measurement of your digital marketing efforts.

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognized professional certification in digital strategy and planning.

At a Glance




Digital Marketing Institute

Study Mode


Delivery Mode


Course Duration

30 Hours




Enrol any time. Start dates are on the 1st of every month.

Career Outcomes

  • Digital marketing professionals

Key Topics

  • Introduction to Strategy and Planning
  • Traditional Communications
  • Digital Communications
  • Digital Display Advertising
  • Social Customer Service
  • Budget
  • Personnel
  • Risks and Reputations
  • Analytics
  • Strategy Formulation and Plan


  • None

Our Partner for this Course

Digital Marketing Institute

The Digital Marketing Institute (DMI) is the global certification standard in digital education. To date, over 15,000 people in 80 countries have graduated with a DMI qualification. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

Enquire Online

Speak to one of our Education Consultants