Certified Digital Marketing Specialist - Strategy & Planning

Digital Marketing Institute

The Course

The professional certification is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.

This course teaches you the best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more. You will be able to improve your focus on the planning, implementation and measurement of your digital marketing efforts.

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognized professional certification in digital strategy and planning.

At a Glance




Digital Marketing Institute

Study Mode


Delivery Mode


Course Duration

30 Hours




Enrol any time. Start dates are on the 1st of every month.

Access to Digital Marketing Institute Membership Portal

This membership will give you access to a unique portal designed to ensure your skills and knowledge stay relevant in the fast-paced digital industry. The membership will also help your career development by providing relevant professional support. LIMITED-TIME OFFER: Enrol in July and get a year's free access to the membership portal worth RM1,140.


The membership will give you:


Industry specific training

Choose from a wide range of webinars and online training programs.


Connection that matters

You’ll get access to an international community network so you get to expand your networking.


Career development support

Access to high-quality templates to boost your employability, and a career zone to give you professional support.


Exclusive content

Browse the extensive and relevant library designed to ensure your knowledge stays relevant that caters to a beginner up to an advanced individual.


Continuous Professional Development (CPD) This is part of the membership portal that can further help keep your skills and knowledge relevant through continuous professional development. Here’s how the CPD scheme works:

1. Each certified member who joins the CPD scheme will get to participate in activities to help extend their knowledge and skillset.

2. All of the activities will be tied back to your specific certification relevant to your specialised area.

3. You’ll earn points which can be tracked in your personalised CPD area.

4. The points will then be accumulated for you to earn a professional designation that showcases your technical competence.


Benefits of Continuous Professional Development (CPD)

  • Provides quality assurance for your skills, capabilities and knowledge
  • Get access to exclusive learning and development materials
  • Increased relevancy for your digital certification

Career Outcomes

  • Digital marketing professionals

Key Topics

  • Introduction to Strategy and Planning
  • Traditional Communications
  • Digital Communications
  • Digital Display Advertising
  • Social Customer Service
  • Budget
  • Personnel
  • Risks and Reputations
  • Analytics
  • Strategy Formulation and Plan


  • None

Our Partner for this Course

Digital Marketing Institute

The Digital Marketing Institute (DMI) is the global certification standard in digital education. To date, over 15,000 people in 80 countries have graduated with a DMI qualification. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

Enquire Online

Speak to one of our Education Consultants