Executive Diploma in Marketing Management

London Examinations Board

The Course

This executive diploma teaches you how to apply the techniques and tools used to conceptualise, commercialise and launch products and manage its life cycle. At the end of the programme, you'll understand and know how to apply strategic business marketing concepts to produce profitable outcomes.

At a Glance

Qualification

Executive Diploma

Provider

London Examinations Board

Study Mode

Online

Delivery Mode

Students are given a complete set of learning materials to facilitate independent study which can be downloaded from the designated Learning Portal. Learners are encouraged to participate in online discussions with other learners and their tutors for at least 24 hours per module.

Course Duration

4-6 months

Location

Online

Intake

1st Week on a monthly basis

Price

Contact us for current course price

Career Outcomes

  • Executive and managerial positions in sales and marketing.

Key Topics

  • Brand Management
  • What is a Brand
  • The importance of Brands
  • The attributes of a strong brand
  • What is Brand Management
  • The Purpose of Brand Management
  • The Brand Equity Concept
  • Strategic Brand Management Process
  • Strategic Brand Management Guidelines

View More

  • Business to Business Marketing
  • Business to Business Marketing Basics
  • Making Sense of Markets and Customers
  • B2B Marketing-International
  • B2B Marketing- Specifics
  • B2B Marketing Models
  • Strategic B2 B Marketing Management
  • Business Marketing Evaluation and Control
  • Implementing a Value Creation Organization
  • Product Management
  • Overview and opportunity
  • New products successes and failures
  • New product development process
  • Concept generation and testing
  • Test marketing
  • Product launch and commercialization
  • Product life cycle

Pre-Requisites

  • A Certificate; or
  • 4 GCSEs( O levels/SPM at grade C or above; and/or
  • Relevant work experience.

Our Partner for this Course

London Examinations Board
London Examinations Board promotes superior internationally recognised courses. Its programmes are endorsed by Training QualificationUK (TQUK), a professional organisation that ensures strict compliance to academic standards and qualification requirements. The London Examinations Board online learning platform is interactive and harnesses the power of social networking to make learning fun, collaborative and engaging.
Enquire Online

Speak to one of our Education Consultants